ALPLA Receives Gold German Design Award

The refill system The Simple One has won gold at the renowned German Design Award 2022. Two other very sustainable products developed by ALPLA were also recognized – the refill pack NOW and the ultralight TetherTube.

The annual German Design Award recognizes outstanding product design that offers decisive brand added value. In 2022, ALPLA’s refill system The Simple One clinched the highest award, gold, in the category Excellent Product Design.  It is just one of three products in the subcategory Eco Design to have secured this gold status. The especially sustainable packaging solution was de-veloped in close collaboration with the cosmetics brand Susanne Kaufmann as the first product of its kind to be brought to market maturity and successfully rolled out in the market.

Two other ALPLA entries – the NOW refill pack and the practical TetherTube – were among the award winners in the area of sustainable product design.

The Simple One is an innovative refill system from ALPLA. Made of rigid plastic, it offers an al-ternative to soft and often unwieldy refill pouches (same weight with the same filling volume). The cosmetics brand Susanne Kaufmann introduced it to the market as refill packaging for its glass bot-tles. The ultralight bottle is made of 75% recycled plastic (rHDPE) and is 100% recyclable. This is a first in the cosmetics industry.

“With The Simple One, ALPLA presents a new refill system which is no longer provided in soft pouches,” the jury noted.

As for NOW, refill packs are becoming increasingly popular for cleaning products. The reasons why are plain to see – they are small and light, consume significantly less plastic, reduce transport expenses and make it possible for, for example, spray bottles to be re-used. With NOW, ALPLA presents an ideal packaging solution for concentrated cleaning agents that boasts special added val-ue in addition to numerous environmental benefits – it is safe, easy and fun for consumers to use.

As for TetherTube, the lightweight TetherTube for creams, liquids or powders is made entirely of one material, including the cap, can be produced from recycled plastic and can be fully recycled af-ter use. It is perfect for refill packaging and is easy for consumers to use. The cap remains connect-ed to the tube with a band after opening. TetherTube can be made from HDPE or LDPE plastic.